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- W1747921808 abstract "Online Marketing has become an integral part of peoples lives in recent years. Currently as per the developments that have taken place due to the improvements and importance that has been created by online marketing has covered each and every type of business sector. The purpose of the study is to examine the preferences of consumers towards online marketing and how it varies across different age group, income levels and across gender. This study is conducted with the help of 300 sample data collected from the working population of Bangalore city. To analyze the collected data, the statistical tools like Pearsons correlation, Posthoc ANOVA test and Scheffes and Tukey,s test has been used. This study found that male consumers are more influenced in purchasing products online then female consumers." @default.
- W1747921808 created "2016-06-24" @default.
- W1747921808 creator A5006983926 @default.
- W1747921808 date "2012-03-01" @default.
- W1747921808 modified "2023-09-26" @default.
- W1747921808 title "A Comprehensive Study On The Consumer Preferences Towards Online Marketing In Consumer Goods" @default.
- W1747921808 hasPublicationYear "2012" @default.
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