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- W1750555865 abstract "In China, the advertising business is now playing an immeasurable role in promoting sales of commodities and prospering economy. An advertisement slogan is a form of logo that sums up specialty, benefit, and marketing position. Not only is it necessary but also urgent to study the advertisement slogan and the English-Chinese advertisement translation. In this regard, the present study aims to examine the strategies of the English-Chinese advertisement translation. First, background and importance of the present study are introduced. Second, the advertisement slogan including its concepts and features are explained. Third, principles and strategies of the English-Chinese advertisement slogan translation are presented. Finally, the strategies of the English-Chinese advertisement translation are suggested." @default.
- W1750555865 created "2016-06-24" @default.
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- W1750555865 date "2014-03-27" @default.
- W1750555865 modified "2023-09-24" @default.
- W1750555865 title "English-Chinese Translation Strategies for Advertisement Slogans" @default.
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- W1750555865 doi "https://doi.org/10.3968/j.hess.1927024020140602.4501" @default.
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