Matches in SemOpenAlex for { <https://semopenalex.org/work/W1753875434> ?p ?o ?g. }
Showing items 1 to 71 of
71
with 100 items per page.
- W1753875434 endingPage "305" @default.
- W1753875434 startingPage "300" @default.
- W1753875434 abstract "This paper examines fear appeals in Greek magazine advertisements. A total number of 3,262 advertisements were selected from a sample of 14 magazines representing various genre. Advertisements were content analyzed, on the basis of fear appeal categories and consequences. The findings indicate that advertisements use the fear appeal in 16.46 percent of the total number examined. Positive fear appeals and social consequence theme show the highest frequency of appearance with 91.06 and 79.83 percent respectively. There is also a variance in the use of various types of fear appeals, according to magazine classifications and product categories." @default.
- W1753875434 created "2016-06-24" @default.
- W1753875434 creator A5022688212 @default.
- W1753875434 creator A5026985104 @default.
- W1753875434 creator A5030104708 @default.
- W1753875434 date "2015-01-01" @default.
- W1753875434 modified "2023-09-27" @default.
- W1753875434 title "The Use of Fear Appeals in Greek Magazine Advertisements" @default.
- W1753875434 cites W1500111248 @default.
- W1753875434 cites W1966446713 @default.
- W1753875434 cites W1970185707 @default.
- W1753875434 cites W2018472687 @default.
- W1753875434 cites W2020709430 @default.
- W1753875434 cites W2028386368 @default.
- W1753875434 cites W2028685117 @default.
- W1753875434 cites W2045310917 @default.
- W1753875434 cites W2063617436 @default.
- W1753875434 cites W2063959959 @default.
- W1753875434 cites W2108261475 @default.
- W1753875434 cites W2114968543 @default.
- W1753875434 cites W2121976174 @default.
- W1753875434 cites W2326247870 @default.
- W1753875434 cites W4230458448 @default.
- W1753875434 cites W4233403438 @default.
- W1753875434 cites W4234656124 @default.
- W1753875434 cites W4236731105 @default.
- W1753875434 cites W4247068106 @default.
- W1753875434 cites W4250936634 @default.
- W1753875434 cites W4252589804 @default.
- W1753875434 cites W4253421273 @default.
- W1753875434 cites W630663204 @default.
- W1753875434 doi "https://doi.org/10.1007/978-3-319-17323-8_70" @default.
- W1753875434 hasPublicationYear "2015" @default.
- W1753875434 type Work @default.
- W1753875434 sameAs 1753875434 @default.
- W1753875434 citedByCount "0" @default.
- W1753875434 crossrefType "book-chapter" @default.
- W1753875434 hasAuthorship W1753875434A5022688212 @default.
- W1753875434 hasAuthorship W1753875434A5026985104 @default.
- W1753875434 hasAuthorship W1753875434A5030104708 @default.
- W1753875434 hasConcept C112698675 @default.
- W1753875434 hasConcept C142362112 @default.
- W1753875434 hasConcept C144133560 @default.
- W1753875434 hasConcept C15744967 @default.
- W1753875434 hasConcept C67677051 @default.
- W1753875434 hasConcept C77805123 @default.
- W1753875434 hasConceptScore W1753875434C112698675 @default.
- W1753875434 hasConceptScore W1753875434C142362112 @default.
- W1753875434 hasConceptScore W1753875434C144133560 @default.
- W1753875434 hasConceptScore W1753875434C15744967 @default.
- W1753875434 hasConceptScore W1753875434C67677051 @default.
- W1753875434 hasConceptScore W1753875434C77805123 @default.
- W1753875434 hasLocation W17538754341 @default.
- W1753875434 hasOpenAccess W1753875434 @default.
- W1753875434 hasPrimaryLocation W17538754341 @default.
- W1753875434 hasRelatedWork W191837991 @default.
- W1753875434 hasRelatedWork W2245776731 @default.
- W1753875434 hasRelatedWork W2379580631 @default.
- W1753875434 hasRelatedWork W2611112494 @default.
- W1753875434 hasRelatedWork W2748952813 @default.
- W1753875434 hasRelatedWork W2780336354 @default.
- W1753875434 hasRelatedWork W2899084033 @default.
- W1753875434 hasRelatedWork W4307305771 @default.
- W1753875434 hasRelatedWork W659068947 @default.
- W1753875434 hasRelatedWork W760090013 @default.
- W1753875434 isParatext "false" @default.
- W1753875434 isRetracted "false" @default.
- W1753875434 magId "1753875434" @default.
- W1753875434 workType "book-chapter" @default.