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- W1763187183 abstract "This study is a research and development and it is carried out in stages over three years. For the first year, the study aims to identify the implementation of 12 pillars of marketing used by the study programs of graduates School of Muhammadiyah University of Surakarta. The method for first year is done by exploratory study. Data were collected through informant sources, the source places and events, as well as the source documentation/ archives. Data from various sources above, explored through in-depth interviews, direct observation and analysis of data contents of documents/ records. Processing of survey data analysis was done by using an interactive model. This interactive model include; data collection, data reduction, data presentation and conclusion. The results showed, from 12 pillars of marketing, only five pillars that have been used by most study programs, namely; public relations, referrals, direct sales, advertising, and seminars/ workshops. However, the implementations are not optimal. Therefore, to get the number of applicants more and more, managers of study program need to try to implement other marketing pillars." @default.
- W1763187183 created "2016-06-24" @default.
- W1763187183 creator A5030449889 @default.
- W1763187183 date "2014-07-01" @default.
- W1763187183 modified "2023-10-08" @default.
- W1763187183 title "IMPLEMENTASI 12 PILAR PEMASARAN UNTUK PROMOSI PENDIDIKAN TINGGI" @default.
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