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- W1769071763 abstract "I want to start this chapter with a story that relates to businesswomen in the world marketplace. Forty years ago, Harvard Professor Theodore Levitt was conducting a case discussion in his marketing class about a person’s rise in the workplace. The fact that the person in this particular case was a woman was disguised to the students, who were predominantly men." @default.
- W1769071763 created "2016-06-24" @default.
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- W1769071763 date "2013-01-01" @default.
- W1769071763 modified "2023-09-25" @default.
- W1769071763 title "Women Business Owners" @default.
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- W1769071763 doi "https://doi.org/10.1007/978-1-4302-5792-9_27" @default.
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