FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W1770294822> ?p ?o ?g. }

• W1770294822 abstract "The purpose of this study is to examine Chinese Generation Xers’ attitude toward advertising and whether the ranking for ad likeability and dislikeability attributes are the same across Hong Kong and Shanghai. A telephone interview of 200 respondents in each city was conducted using a strategy of matched samples. The results show that the respondents from both cities find advertising ‘interesting and entertaining’,but ‘devious’. In terms of likeable attributes, they like ‘entertaining’, while ‘style’ is the most disliked attribute. The main difference between the two groups was found in attribute rating. The study concludes by offering several explanations for these variations." @default.
• W1770294822 created "2016-06-24" @default.
• W1770294822 creator A5033490199 @default.
• W1770294822 creator A5042443633 @default.
• W1770294822 creator A5056037593 @default.
• W1770294822 creator A5057982770 @default.
• W1770294822 creator A5085036345 @default.
• W1770294822 date "2012-01-01" @default.
• W1770294822 modified "2023-10-13" @default.
• W1770294822 title "Chinese Generation Xers’ Attitude toward Advertising:Evidence from Hong Kong and Shanghai Consumers" @default.
• W1770294822 cites W1005690005 @default.
• W1770294822 cites W106770547 @default.
• W1770294822 cites W1486434001 @default.
• W1770294822 cites W1545129296 @default.
• W1770294822 cites W1569077493 @default.
• W1770294822 cites W1576381748 @default.
• W1770294822 cites W1581311832 @default.
• W1770294822 cites W1600778203 @default.
• W1770294822 cites W1841352775 @default.
• W1770294822 cites W1975378349 @default.
• W1770294822 cites W2003110226 @default.
• W1770294822 cites W2004255104 @default.
• W1770294822 cites W2004409126 @default.
• W1770294822 cites W2025639445 @default.
• W1770294822 cites W2026006195 @default.
• W1770294822 cites W2031961448 @default.
• W1770294822 cites W2033136341 @default.
• W1770294822 cites W2038271705 @default.
• W1770294822 cites W2052734387 @default.
• W1770294822 cites W2055557920 @default.
• W1770294822 cites W2056805264 @default.
• W1770294822 cites W2057324667 @default.
• W1770294822 cites W2062920733 @default.
• W1770294822 cites W2071894931 @default.
• W1770294822 cites W2072237803 @default.
• W1770294822 cites W2072445747 @default.
• W1770294822 cites W2074700135 @default.
• W1770294822 cites W2076152753 @default.
• W1770294822 cites W2082379796 @default.
• W1770294822 cites W2082764532 @default.
• W1770294822 cites W2094292955 @default.
• W1770294822 cites W2140918013 @default.
• W1770294822 cites W2147456765 @default.
• W1770294822 cites W2191345427 @default.
• W1770294822 cites W2193349600 @default.
• W1770294822 cites W2211669696 @default.
• W1770294822 cites W2323174304 @default.
• W1770294822 cites W2342261829 @default.
• W1770294822 cites W2907104446 @default.
• W1770294822 cites W3007961364 @default.
• W1770294822 cites W599742705 @default.
• W1770294822 cites W1978311462 @default.
• W1770294822 hasPublicationYear "2012" @default.
• W1770294822 type Work @default.
• W1770294822 sameAs 1770294822 @default.
• W1770294822 citedByCount "0" @default.
• W1770294822 crossrefType "journal-article" @default.
• W1770294822 hasAuthorship W1770294822A5033490199 @default.
• W1770294822 hasAuthorship W1770294822A5042443633 @default.
• W1770294822 hasAuthorship W1770294822A5056037593 @default.
• W1770294822 hasAuthorship W1770294822A5057982770 @default.
• W1770294822 hasAuthorship W1770294822A5085036345 @default.
• W1770294822 hasConcept C112698675 @default.
• W1770294822 hasConcept C119857082 @default.
• W1770294822 hasConcept C144133560 @default.
• W1770294822 hasConcept C15744967 @default.
• W1770294822 hasConcept C162853370 @default.
• W1770294822 hasConcept C166957645 @default.
• W1770294822 hasConcept C189430467 @default.
• W1770294822 hasConcept C205649164 @default.
• W1770294822 hasConcept C2776445246 @default.
• W1770294822 hasConcept C2992395903 @default.
• W1770294822 hasConcept C41008148 @default.
• W1770294822 hasConceptScore W1770294822C112698675 @default.
• W1770294822 hasConceptScore W1770294822C119857082 @default.
• W1770294822 hasConceptScore W1770294822C144133560 @default.
• W1770294822 hasConceptScore W1770294822C15744967 @default.
• W1770294822 hasConceptScore W1770294822C162853370 @default.
• W1770294822 hasConceptScore W1770294822C166957645 @default.
• W1770294822 hasConceptScore W1770294822C189430467 @default.
• W1770294822 hasConceptScore W1770294822C205649164 @default.
• W1770294822 hasConceptScore W1770294822C2776445246 @default.
• W1770294822 hasConceptScore W1770294822C2992395903 @default.
• W1770294822 hasConceptScore W1770294822C41008148 @default.
• W1770294822 hasOpenAccess W1770294822 @default.
• W1770294822 hasRelatedWork W1485031978 @default.
• W1770294822 hasRelatedWork W1564311010 @default.
• W1770294822 hasRelatedWork W1977321758 @default.
• W1770294822 hasRelatedWork W2005182170 @default.
• W1770294822 hasRelatedWork W2014484022 @default.
• W1770294822 hasRelatedWork W2035428416 @default.
• W1770294822 hasRelatedWork W2076617593 @default.
• W1770294822 hasRelatedWork W2183007893 @default.
• W1770294822 hasRelatedWork W2279171526 @default.
• W1770294822 hasRelatedWork W2300676160 @default.
• W1770294822 hasRelatedWork W2487988414 @default.
• W1770294822 hasRelatedWork W2563424767 @default.
• W1770294822 hasRelatedWork W2606213112 @default.
• W1770294822 hasRelatedWork W2789258374 @default.
• W1770294822 hasRelatedWork W2789911698 @default.

• next