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- W1775172315 abstract "To explore the notion of User Experience in regard to motivation and affect in the context of e-commerce, a preliminary research model was developed. According to this model, customers’ motivations influence their experience of using e-commerce systems. A pilot study with 12 participants was designed to evaluate this hypothesis. The results suggested that customers’ emotional experiences were associated with their motivation to visit an e-commerce website. Our future research will investigate the validity of this model with more thorough evaluation methods." @default.
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- W1775172315 date "2015-01-01" @default.
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- W1775172315 title "The Influence of Motivation on Emotional Experience in E-commerce" @default.
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- W1775172315 doi "https://doi.org/10.1007/978-3-319-22701-6_20" @default.
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