Matches in SemOpenAlex for { <https://semopenalex.org/work/W1776444968> ?p ?o ?g. }
- W1776444968 abstract "The surfing industry is a multi-billion dollar a year global business (Gladdon, 2002). Professional female surfers, in particular, are drawing greater media attention than ever before and are seen by surf companies as the perfect vehicle to develop this global industry further. Because lifestyle branding has been developed as a modern marketing strategy, this thesis examines the lifestyle marketing practices of the three major surfing companies Billabong, Rip Curl and Quicksilver/Roxy through an investigation of the sponsorship experiences of fifteen sponsored female surfers.The research paradigm guiding this study is an interpretive approach that applies Doris Lessing’s (1991) concept of conformity and Michel Foucault’s (1979) notion of surveillance and the technologies of the self. An ethnographic approach was utilised to examine the main research purpose, namely to: determine the impact of lifestyle marketing by Billabong, Rip Curl and Quicksilver/Roxy on sponsored female surfers. The data collection was conducted over a four-year period and was predominantly based on interviews supported by observation, field notes and document analysis that included the analysis of visual material represented in magazines, newspapers, surf-related websites and DVDs. Interviews were conducted with fifteen female surfers who were predominantly sponsored by either Billabong, Rip Curl or Quicksilver/Roxy and included other non-surf-related companies to discuss their sponsorship experiences. Four representatives from three manufacturers of global surf wear, Billabong, Rip Curl and Quicksilver/Roxy, were also interviewed in order to determine the motivation, selection criteria and philosophy that will impact on the sponsorship of these female surfers." @default.
- W1776444968 created "2016-06-24" @default.
- W1776444968 creator A5088710603 @default.
- W1776444968 date "2013-01-01" @default.
- W1776444968 modified "2023-09-26" @default.
- W1776444968 title "Making waves: Contesting the lifestyle marketing and sponsorship of female surfers" @default.
- W1776444968 cites W1124151280 @default.
- W1776444968 cites W112470437 @default.
- W1776444968 cites W1198767462 @default.
- W1776444968 cites W1484505129 @default.
- W1776444968 cites W1485874136 @default.
- W1776444968 cites W1494758374 @default.
- W1776444968 cites W1498223599 @default.
- W1776444968 cites W1506525545 @default.
- W1776444968 cites W1516612778 @default.
- W1776444968 cites W1517190443 @default.
- W1776444968 cites W1523081331 @default.
- W1776444968 cites W1526471426 @default.
- W1776444968 cites W1530235486 @default.
- W1776444968 cites W1532413965 @default.
- W1776444968 cites W1534757385 @default.
- W1776444968 cites W1542932561 @default.
- W1776444968 cites W1543964083 @default.
- W1776444968 cites W1544065888 @default.
- W1776444968 cites W1545560518 @default.
- W1776444968 cites W1546265847 @default.
- W1776444968 cites W1548234492 @default.
- W1776444968 cites W1554987673 @default.
- W1776444968 cites W1555486965 @default.
- W1776444968 cites W1556256804 @default.
- W1776444968 cites W1559665056 @default.
- W1776444968 cites W1563243757 @default.
- W1776444968 cites W1566585837 @default.
- W1776444968 cites W1567091403 @default.
- W1776444968 cites W1572092804 @default.
- W1776444968 cites W1576165815 @default.
- W1776444968 cites W1578935983 @default.
- W1776444968 cites W1581498304 @default.
- W1776444968 cites W1582768077 @default.
- W1776444968 cites W1584610626 @default.
- W1776444968 cites W1586435097 @default.
- W1776444968 cites W1586837068 @default.
- W1776444968 cites W1590179216 @default.
- W1776444968 cites W1592080430 @default.
- W1776444968 cites W1593928847 @default.
- W1776444968 cites W1597750586 @default.
- W1776444968 cites W1601395993 @default.
- W1776444968 cites W1604167100 @default.
- W1776444968 cites W162767430 @default.
- W1776444968 cites W1658908529 @default.
- W1776444968 cites W1724635589 @default.
- W1776444968 cites W1770992254 @default.
- W1776444968 cites W1797936922 @default.
- W1776444968 cites W1803273808 @default.
- W1776444968 cites W1834142113 @default.
- W1776444968 cites W1844570834 @default.
- W1776444968 cites W1918278897 @default.
- W1776444968 cites W1918320041 @default.
- W1776444968 cites W1927042222 @default.
- W1776444968 cites W1959315246 @default.
- W1776444968 cites W1964244996 @default.
- W1776444968 cites W1964283739 @default.
- W1776444968 cites W1964470588 @default.
- W1776444968 cites W1964653733 @default.
- W1776444968 cites W1964874230 @default.
- W1776444968 cites W1965516070 @default.
- W1776444968 cites W1966944008 @default.
- W1776444968 cites W1967514648 @default.
- W1776444968 cites W1968009617 @default.
- W1776444968 cites W1968954120 @default.
- W1776444968 cites W1973268561 @default.
- W1776444968 cites W197582653 @default.
- W1776444968 cites W1976233706 @default.
- W1776444968 cites W1976242289 @default.
- W1776444968 cites W1976338684 @default.
- W1776444968 cites W1978008559 @default.
- W1776444968 cites W1978421810 @default.
- W1776444968 cites W1978805558 @default.
- W1776444968 cites W1978946149 @default.
- W1776444968 cites W1979290264 @default.
- W1776444968 cites W1981161668 @default.
- W1776444968 cites W1981638451 @default.
- W1776444968 cites W1983762071 @default.
- W1776444968 cites W1986492649 @default.
- W1776444968 cites W1986641626 @default.
- W1776444968 cites W1987789946 @default.
- W1776444968 cites W1987919765 @default.
- W1776444968 cites W1988672807 @default.
- W1776444968 cites W1989516431 @default.
- W1776444968 cites W1989845541 @default.
- W1776444968 cites W1990530454 @default.
- W1776444968 cites W1991045527 @default.
- W1776444968 cites W1991891342 @default.
- W1776444968 cites W1992314164 @default.
- W1776444968 cites W1995961633 @default.
- W1776444968 cites W1996400529 @default.
- W1776444968 cites W1996438802 @default.
- W1776444968 cites W2000062550 @default.
- W1776444968 cites W2000117884 @default.
- W1776444968 cites W2000138768 @default.