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- W1777063043 abstract "Background: There are many theories regarding internationalisation andgrowth but not much is written about the subject in a combinationwith the online business field. As Internet actors are increasing innumber, the area is interesting in several aspects.Purpose: The purpose of this study is to define important factors regardinginternationalisation of online service providers.Method: A literature study is conducted together with a case study of fivemarket entries for an online service provider. The case study hasa qualitative approach and is mainly based on semi-structuredinterviews with market managers at the target company.Theoreticalframework:The study’s frame of reference includes theory regardinginternationalisation, service management, and online business.The analysis model used in the study is built up from threetheoretical frameworks: the PEST analysis, the CAGE distanceanalysis, and the Three Cs analysis.Results: Several different factors were found to be of importance foronline service providers looking to enter a new market.Summarized the factors found to be of importance were culturaldistance (including the aspect of trust), the development rate ofInternet usage, the maturity of the market for the servicetechnology, and the company’s presence on the market. Themost important factor for the enabling of a successful marketentry was found to be the knowledge acquired of the market andthe target market before the entry, which could greatly contributeto faster reaching the target market and possible suppliers.Some factors were also found to be specific for the targetcompany, which indicates that there are additional factors ofimportance to be found for every specific company and their fieldof business." @default.
- W1777063043 created "2016-06-24" @default.
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- W1777063043 date "2014-01-01" @default.
- W1777063043 modified "2023-09-27" @default.
- W1777063043 title "Exploring Internationalisation for Online Service Providers" @default.
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