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- W1779743208 abstract "Cloud file hosting is a popular online service. However, significant competition between providers and the ease with which customers can move between providers places pressure on customer retention. In this study, we adapted a service-switching model to understand how users move between these online cloud services. We applied this model in a survey of 158 users of cloud storage services and found a significant positive relationship between usefulness, satisfaction, and service quality. Negative relationships were found between satisfaction, service quality, and switching behaviors. Interestingly, we found that the number of service provider alternatives does not affect model outcomes." @default.
- W1779743208 created "2016-06-24" @default.
- W1779743208 creator A5000584460 @default.
- W1779743208 date "2015-04-03" @default.
- W1779743208 modified "2023-10-03" @default.
- W1779743208 title "A Note on Service Switching: Evidence From Cloud Storage Services" @default.
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- W1779743208 doi "https://doi.org/10.1080/15332969.2015.1014240" @default.
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