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Matches in SemOpenAlex for { <https://semopenalex.org/work/W1783575900> ?p ?o ?g. }

• W1783575900 abstract "The marketing mix model was applied with a focus on Web media to re-strategize a Web-based Master’s program in a southern state university in U.S. The program’s existing marketing strategy was examined using the four components of the model: product, price, place, and promotion, in hopes to repackage the program (product) to prospective students (customers) and to offset the impact of dissolved partnership with its state-funded coordinating body, which carried a stronger brand image than the university where the program was housed. Challenges and recommendations were addressed." @default.
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• W1783575900 date "2012-03-15" @default.
• W1783575900 modified "2023-09-24" @default.
• W1783575900 title "Marketing for A Web-Based Master's Degree Program in Light of Marketing Mix Model" @default.
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