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- W178628193 abstract "The core of King County (WA) Metro's marketing approach to transportation demand management is formed by a number of basic elements and strategic similarities. These techniques elicit behavioral change and increase public awareness more effectively than traditional marketing methods do by drawing on marketing and psychology. They include offering a menu of various incentives, free bus rides, and customized information products, all designed to assist in overcoming the specific barriers that discourage participants from using alternative transportation modes. They also include creating an implicit social contract through a pledge, in which participants agree to switch to an alternative mode in what would be a small number of drive alone trips. Case studies are made of In Motion, a neighborhood-based outreach program aimed at reducing single-occupant (drive alone) trips among participants; Partners in Transit, which uses the communication networks of local membership-based organizations with interests in sustainability; and Green Your Commute, which operates through a kickoff event or series of events." @default.
- W178628193 created "2016-06-24" @default.
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- W178628193 date "2008-01-01" @default.
- W178628193 modified "2023-09-28" @default.
- W178628193 title "King County Embraces Social Marketing to Change Travel Behavior" @default.
- W178628193 hasPublicationYear "2008" @default.
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