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- W1788955987 abstract "Despite that in scientific literature the importance of influence of external environmental factors on the strategy of export pricing is often being declared, however, a comprehensive analysis, which consolidates identification of the most significant factors, evaluation of their effect and aspects of formation of the strategy of export pricing that allows to increase the quality and effectiveness of decisions made in respect of pricing, is missing. In the article the environment of the strategy of export pricing, which is generally defined as a uniform entirety of forces affecting the decisions on price, where the effect of factors producing direct and indirect influence intertwine, is analyzed. The most significant macro environmental factors and the factors of industrial market environment have been determined and their effect on the formation of the strategy of export pricing has been examined." @default.
- W1788955987 created "2016-06-24" @default.
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- W1788955987 date "2015-01-25" @default.
- W1788955987 modified "2023-09-26" @default.
- W1788955987 title "EVALUATION OF THE EFFECT OF FACTORS OF EXTERNAL ENVIRONMENT ON THE STRATEGY OF EXPORT PRICING" @default.
- W1788955987 doi "https://doi.org/10.5755/j01.em.0.14.9499" @default.
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