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- W1791328067 abstract "Youth is one of the most valued and ever growing consumer segments in today’s market place. To get the word into their minds through various media channels is becoming more and more paramount for the advertisers. Considering their growing media usage and their exposure to increasing numbers of advertising messages, to examine the relation between their media usage and their attitude toward advertising is worth the effort. This study is intended to accomplish this end. A total of 262 Bahcesehir University students were chosen by convenience sampling method. The results of the Regression and T-Test analysis presented that media usage has a minimal contribution to the attitudes toward advertising in general." @default.
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- W1791328067 date "2011-06-01" @default.
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- W1791328067 title "TURKISH UNIVERSTY STUDENTS’ MEDİ,IA USAGE AND THEIR ATTITUDES TOWARD ADVERTISING - IN GENERAL" @default.
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- W1791328067 doi "https://doi.org/10.19168/jyu.70389" @default.
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