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- W179218641 abstract "Despite its growth and prominence, product placement is generally under-researched and this is even more apparent in the area of placement in video gaming. This paper presents exploratory focus group research into this practice. Findings indicate that the introductory footage to a game provides placement opportunities with the highest level of recall, while peripheral non-action is the worst. Interestingly, recall also appears to be higher for individual brands as opposed to manufacturer brands." @default.
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- W179218641 date "2007-01-01" @default.
- W179218641 modified "2023-09-27" @default.
- W179218641 title "Exploring Product Placement in Video Games: An Investigation of Recall Effects" @default.
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