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- W179320356 abstract "This study examined dining preferences of resident and non-resident groups when selecting a full-servi ce restaurant in South Miami. The research objectives were (1) to examine the differences of restaurant d ining preferences between resident and non-resident groups using inde pendent samples t-test (2) to segment resident and non-resident groups on the basis of dining preferences using CAR T analysis. Independent samples t-test result indicated that there were statistically significant differences in two d ining preferences between resident and non-resident groups: enough parking space, friendly and courteous service. Furt hermore, CART analysis showed that five factors (enough parking space, friendly and courteous service, easy to unde rstand menu, prompt service, and convenient locatio n) most affected to segment resident and non-resident groups based o n dining preferences. The result of this study will help tourist restaurants in making differentiated marketing stra tegies aimed at resident and non-resident groups." @default.
- W179320356 created "2016-06-24" @default.
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- W179320356 date "2010-01-01" @default.
- W179320356 modified "2023-09-26" @default.
- W179320356 title "THE DIFFERENCE OF RESIDENT AND NON-RESIDENT CUSTOMER BASED ON SERVICE QUALITY IN THE RESTAURANT BUSINESS USING CART METHODOLOGY" @default.
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