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- W179439178 abstract "Introduction: The evening tabloids in Sweden have been going through a change towards moving into alternative media channels during the last decades. It is essential to capitalize on the evening ta ..." @default.
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- W179439178 date "2007-01-01" @default.
- W179439178 modified "2023-09-27" @default.
- W179439178 title "Evening Tabloids : Enhancing Brand Equity Through Extensions in Alternative Media Channels" @default.
- W179439178 hasPublicationYear "2007" @default.
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