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- W1801660428 abstract "The purpose of this study is to investigate the differing preference and satisfaction level of customers towards Loans, Deposit schemes, Insurance and Value-added services rendered by various banks in Coimbatore and Erode cities. By using non-probability convenient sampling, 300 samples were taken at various branches and ATM centers, etc. Simple percentage and chi-square test results revealed that Business and Vehicle Loans are fast moving and customers had overall satisfaction. Bank loans, bank deposit schemes showed a positive response and in value-added services, customer preference for Net banking got the least rank. Among four basic services, Insurance services have been paid limited attention and the study recommends special attention on banking insuranceservice satisfaction and the implications were recorded for future researchers." @default.
- W1801660428 created "2016-06-24" @default.
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- W1801660428 date "2011-01-27" @default.
- W1801660428 modified "2023-09-25" @default.
- W1801660428 title "A Study on Customers Preference and Satisfaction of Four Basic Banking Services in Coimbatore and Erode" @default.
- W1801660428 hasPublicationYear "2011" @default.
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