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- W1801869188 abstract "Part 1 Introduction: strategic planning in action - the Trusthouse Forte approach strategic management - a theoretical overview and its application to the hospitality industry. Part 2 Strategic business systems: critical information needs for achieving strategic goals productivity and performance measurement and monitoring quality assurance the application of retailing strategies to the management of hospitality. Part 3 Managing hospitality services: human resource management - a response to change in the 1990s consumer strategies for assessing and evaluating hotels integrated marketing organization for hospitality firms. Part 4 Strategy for international markets: strategic developments for the 1990s - implications for hotel companies international marketing in the hospitality industry change in international hotel companies' strategies the global hospitality industry of the 1990s." @default.
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- W1801869188 date "1991-10-01" @default.
- W1801869188 modified "2023-09-27" @default.
- W1801869188 title "Strategic Hospitality Management: Theory and Practice for the 1990s" @default.
- W1801869188 hasPublicationYear "1991" @default.
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