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- W1802483191 abstract "Background Social marketing is the use of marketing principles to design and implement programs that promote socially beneficial change. In many cases public health used social marketing techniques to promote positive health behaviours but there is not clear evidence about its impact.The aim of this study is to assess how media based social marketing is used in public health and what are the most effective ways to …" @default.
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- W1802483191 date "2013-10-01" @default.
- W1802483191 modified "2023-09-28" @default.
- W1802483191 title "Social marketing for health promotion and prevention: a review of literature" @default.
- W1802483191 doi "https://doi.org/10.1093/eurpub/ckt124.012" @default.
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