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• W1805994758 abstract "ABSTRACTLegal action challenging a company's advertisement for containing false or misleading statements is a more recent development in the American legal system. The market's utilization of advertising to promote sales has grown steadily to the point where the frequency with which it now permeates everyday life is almost constant. Lawsuits challenging many of these advertisements have increased as well. The swelling influence of advertisements in the marketplace and the complementary rise in false advertising litigation is relevant for both companies and consumers alike. As litigation continues to grow as an outlet for companies to safeguard their brands, consumers will find themselves jointly affected. This Note will analyze a subset of this area known as false comparative advertising.A false comparative advertisement subjects a company targeted by that advertisement to repeated injuries in the form of damage to reputation and loss of goodwill until its broadcast is halted. As a result, before the underlying false advertisement claim is ever argued, a plaintiff will first seek to preliminarily enjoin the defendant from broadcasting the advertisement. A court's analysis of a motion for a preliminary injunction will involve four factors. There is a judicially created practice that has long been recognized in this analysis that allows a court to presume one of those factors. It essentially permits a court to presume irreparable harm, one of the four factors, without the plaintiff producing supporting evidence. Naturally, it is called the presumption of irreparable harm. The validity of the presumption is the next frontier facing courts hearing false advertising cases. This Note will discuss the reasons why the presumption of irreparable harm should continue to be recognized within the realm of false comparative advertising litigation.TABLE OF CONTENTSINTRODUCTION 934I. THE EVOLUTION OF THE PRESUMPTION OF IRREPARABLE HARM IN FALSE ADVERTISING, PATENT INFRINGEMENT, AND COPYRIGHT INFRINGEMENT CLAIMS 938A. The False Comparative Advertisement Claim 939B. The Patent Infringement Claim 945C. The Copyright Infringement Claim 947II. EBAY AND THE DOWNFALL OF THE PRESUMPTION OF IRREPARABLE HARM 950A. The Beginning of the End for the Presumption 9501. eBay, Inc. v. MercExchange, L.L.C 9502. Winter v. Natural Resources Defense Council, Inc 952B. The End of the Presumption in Patent Infringement Claims and Copyright Infringement Claims 9531. Salinger v. Colting 9542. Robert Bosch, LLC v. Pylon Manufacturing Corp 955C. The End of the Presumption in False Advertisement Claims? 9561. Time Warner Cable, Inc. v. DIRECTV, Inc 9562. Ferring Pharmaceuticals, Inc. v. Watson Pharmaceuticals, Inc 958III. LONG LIVE THE PRESUMPTION OF IRREPARABLE HARM 961A. The Presumption of Irreparable Harm is Consistent with eBay and Winter 961B. Policy Reasons for Continued Recognition 963C. The Standard to be Recognized by Courts Going Forward.....966CONCLUSION 967INTRODUCTIONNever write an advertisement which you wouldn't want your own family to read. …" @default.
• W1805994758 created "2016-06-24" @default.
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• W1805994758 date "2015-10-01" @default.
• W1805994758 modified "2023-09-28" @default.
• W1805994758 title "Keeping the Status Quo: Why Continuing to Recognize the Presumption of Irreparable Harm in False Comparative Advertising Protects the Market" @default.
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