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- W181383123 abstract "This paper aims to elucidate the phenomenon of online Mash-Up as one type of consumer generated media (CGM). This phenomenon provides a suitable context for theorizing onthe changing nature of production and consumption and an emerging resource-based view on consumption. Based on netnographic inquiries we contribute a first systematic assessment and categorization of the phenomenon for further study of CGM and value creation in media spheres. We propose three types of Mash-Up and introduce the notion of Mash-Into clarify the difference between combinatorial and compositional logics. The paper concludes with a discussion and future research agenda." @default.
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- W181383123 date "2010-01-01" @default.
- W181383123 modified "2023-09-25" @default.
- W181383123 title "What The Heck Is A Mash-Up? : Consumer Generated Media, Value Creation And Resource Integration" @default.
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