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• W181469960 abstract "Successful firms use business model innovation to rethink the way they do business and transform industries. However, current research on business model innovation is lacking theoretical underpinnings and is in need of new insights. This objective of this paper is to advance our understanding of both the business model concept and business model innovation based on service logic as foundation for customer value and value creation. We present and discuss a rationale for business models based on ‘service logic’ with service as a value-supporting process and compared it with a business model based on ‘goods logic’ with goods as value-supporting resources. The implications for each of the business model dimensions: customer, value proposition, organizational architecture and revenue model, are described and discussed in detail." @default.
• W181469960 created "2016-06-24" @default.
• W181469960 creator A5008003693 @default.
• W181469960 date "2012-06-07" @default.
• W181469960 modified "2023-09-26" @default.
• W181469960 title "A ‘service logic’ rationale for business model innovation" @default.
• W181469960 hasPublicationYear "2012" @default.
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