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• W181520189 abstract "Urunlerdeki mensei ulke etkisi uluslararasi pazarlamanin bir gercegidir ve mensei ulke etkisinin cok yonlu yapisi onu uluslararasi pazarlamada daha onemli hale getirmektedir. Arnavutluk, komunizm sonrasi mevcut durumu gormek acisindan, bu konuda guzel bir ornek niteligindedir. Bu calismanin temel amaci, Arnavutluk halkinin tuketim tercihlerinde, yabanci urunlerin yeri, yabanci urun tuketimindeki isteklilik duzeylerinin incelenmesi ve onlarin ithal ve yerel urunlere karsi bakisinin ortaya cikarilmasidir. Ayrica, bu pazarda hangi ulke urunlerinin daha cok tercih edildiginin belirlenmesi ve Turk urunlerinin pazardaki yerinin tespit edilmesi de arastirmanin amaclari arasindadir. Bu alandaki tuketici tutumlarini olcmek icin Amerika’da gelistirilen ve pekcok ulkede uygulanan ethosentrizm (CETSCALE) olcegi kullanilmistir. Bulgular, Arnavut halkinin yabanci ulke urunlerine kapali olmadigini ve bu pazarda Turk urunleri algisinin Avrupa ulkelerinin gerisinde fakat Cin urunlerinin ilerisinde oldugunu gostermektedir" @default.
• W181520189 created "2016-06-24" @default.
• W181520189 creator A5037595732 @default.
• W181520189 creator A5044650367 @default.
• W181520189 date "2014-10-01" @default.
• W181520189 modified "2023-10-18" @default.
• W181520189 title "Foreign Product Perception in Albanian Market; an Analysis of Country Origin Image, Ethnocentrism and the Position of Turkish Products" @default.
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• W181520189 doi "https://doi.org/10.21121/eab.2014418013" @default.
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