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- W181800712 abstract "The main purpose of this study is to identify the influence of firm size.marketing strategy and market research activities on the export performanceamong Small and Medium Industries (SMIs) in Malaysia. Industries involvedin this study were food processing (food industry), rubber and relatedproducts, and chemical and related products (other industries). The specificobjectives of this study were to determine if there is existed a relationshipbetween firm size, marketing strategy and market research activities on theexport performance, and how these variables influence the performanceamong SMI manufacturers in different industry in Malaysia.A total of two hundred twenty (220) respondents in Peninsular Malaysia areselected as a population for this study. From the number, only 65 sets ofquestionnaires are usable to be analyzed for the study. The instruments tomeasure independent and dependent variables are adapted from the studies done by Wolff and Pett 2000), Sh6ham (1 999), and Hart and Tzoka (1999).SPSS version 11.0 and LlSREL Statistical Packages were used to analyzethe data of the study.The finding of this study by using inferential analysis is valid only for foodindustry. The main reason was due to small sample size from other industries.As such the comparative study for both industries are only valid for descriptiveanalysis. From the multiple regression result, the study indicates that, for foodindustry (consumer products), firm size and marketing strategy were found tobe negatively related with export performance and market research activitieswas positively related with export performance.However, the findings of this study revealed that, the influence of firm size,marketing strategy and market research activities on the export performancevary among the different types of products manufactured; i.e. consumer orindustrial products." @default.
- W181800712 created "2016-06-24" @default.
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- W181800712 date "2003-01-01" @default.
- W181800712 modified "2023-09-27" @default.
- W181800712 title "The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia" @default.
- W181800712 hasPublicationYear "2003" @default.
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