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• W1818443452 abstract "Foreign entry in retailing involves a large number of challenges. Many have to do with building network relationships to actors on different societal levels ? involving governments and international bodies as well as business partners. Another critical part is to understand the host market well enough to adapt the retail proposition in a sufficient way. This paper especially considers a retailer?s networking and market orientation activities. Networking is discussed on several levels ? including international activities and specific business alliances. We also argue that market orientation has to be studied especially for each host market and not only on a corporate level." @default.
• W1818443452 created "2016-06-24" @default.
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• W1818443452 date "2004-02-26" @default.
• W1818443452 modified "2023-09-27" @default.
• W1818443452 title "A market and network based model for retailers’ foreign entry strategies" @default.
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• W1818443452 hasPublicationYear "2004" @default.
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