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• W1818942474 abstract "Title: Exploring the concept of track record Seminar date: 2011-05-31 Course: Degree project in International Marketing and Brand Management – Master Level, BUSM08, 15 University Credit Points (15 ECTS). Authors: Rebecca Lundgren and Elin Paulsson Supervisor: Mats Urde Five key words: Track record, corporate reputation, management consulting, brand, core values Purpose: Our purpose is to explore the concept of track record in relation to corporate reputation. Methodology: This study is a multiple-case study concerning three cases. It has a deductive approach and the strategy is qualitative and the data is primarily collected from semi-structured personal and telephone interviews. Theoretical foundation: The theoretical framework in this thesis concerns the two concepts of track record and corporate reputation. Empirical foundation: The empirical framework is based upon interviews with respondents in each case company. The case companies consist of three different sized management consultancies in Stockholm, Sweden. Conclusion: The conclusion of this thesis is that there is a relation between track record and corporate reputation. Corporate identity and corporate image are the main components of corporate reputation. When these two components coincide, which means that the internal and external perceptions are the same, the value foundation becomes a track record." @default.
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• W1818942474 date "2011-01-01" @default.
• W1818942474 modified "2023-09-26" @default.
• W1818942474 title "Exploring the concept of track record" @default.
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