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- W184148504 abstract "In the online environment, privacy is a growing concern. Technology allows marketers to covertly gather customer information and use it to personalize Web pages, improving customer relationships and increasing purchasing behavior. However, consumers are uncomfortable with information being collected without their knowledge. How can marketers understand this inherent tension?" @default.
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- W184148504 date "2014-10-11" @default.
- W184148504 modified "2023-09-24" @default.
- W184148504 title "Web Site Personalization and Privacy Concern" @default.
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- W184148504 doi "https://doi.org/10.1007/978-3-319-11779-9_4" @default.
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