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- W184381109 abstract "This thesis explores the shift in perception of design from a styling and product-focused tool, towards a holistic strategic approach within a small to medium sized manufacturing company. This research is significant because it demonstrates how design tools and approaches can be used within business to translate theory into operational, strategic and cultural outcomes. The outcomes of this research will encourage other businesses to take on similar design-led projects with the ultimate goal of employing design as a means to create a sustainable competitive advantage." @default.
- W184381109 created "2016-06-24" @default.
- W184381109 creator A5083898541 @default.
- W184381109 date "2014-01-01" @default.
- W184381109 modified "2023-09-28" @default.
- W184381109 title "From styling to strategy : transforming an Australian manufacturing SME's perception of design" @default.
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