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- W1844364187 abstract "Establishing and maintaining solid, long term marketing relationships are instrumental to the success of a sales representative as well as the firm the representative is employed by (Jap, 2001). This research incorporated all relevant aspects of implementing a market driven strategy to support a sustainable customer marketing relationship, including understanding face-face customer sales requirements. The ultimate goal was to understand the customers satisfaction level with face-face sales representatives versus electronic relationship (email and telephone sales support) and as well determine if there is any greater loyalty in a face-face sales interaction versus electronic. As a result of this research, the findings indicate that customer satisfaction levels and loyalty are not compromised by engaging in an electronic relationship with the clients versus engaging in a face-face relationship. The results demonstrate that the customer satisfaction levels and loyalty are actually higher in the indirect channel versus the direct channel." @default.
- W1844364187 created "2016-06-24" @default.
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- W1844364187 date "2011-02-15" @default.
- W1844364187 modified "2023-09-24" @default.
- W1844364187 title "The Value Of B2B Face-To-Face Sales Interaction In The United States, Canada And Latin America" @default.
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- W1844364187 doi "https://doi.org/10.19030/iber.v7i3.3236" @default.
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