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- W1846138343 abstract "Satis promosyonlari 1960’li yillardan beri gelismekte olan ve gunumuzun tutundurma karmasi icerisindeki temel pazarlama araclarindan birisidir. Isletmeler, parasal satis tutundurma faaliyetlerinin yaninda, musterileri kendi urun ve hizmetlerine yonlendirmek amaciyla semsiye, kalem, takvim vb. reklam malzemeleri dagitarak parasal olmayan tutundurma faaliyetlerini de yogun sekilde kullanmaktadirlar. Arnavutluk’ta ozellikle GSM sirketleri her iki satis promosyonunu da kullanmaktadir. Bu calismanin amaci hangi tur satis promosyonunun marka tercihinde daha etkili oldugunun ortaya cikartilmasidir. Bu baglamda parasal ve parasal olmayan satis promosyonlarinin etkisi yapisal esitlik modellemesi (YEM) yontemiyle olculmustur. Bulgular parasal olmayan satis promosyonlari musterilere cekici gelse bile, parasal degerli satis promosyonlarinin, parasal olmayan satis promosyonlarindan daha etkili oldugunu gostermektedir" @default.
- W1846138343 created "2016-06-24" @default.
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- W1846138343 date "2014-11-14" @default.
- W1846138343 modified "2023-09-28" @default.
- W1846138343 title "The Efficiency of Monetary and Non-Monetary Sales Promotions on Brand Preference; a Case of Albanian GSM Companies" @default.
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