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- W184696353 abstract "The growth and rapid change of social media technologies and societal norms regarding social media has caught many organizations off-guard. Universities, who must manage their reputations, were particularly susceptible to such changes as they have multiple stakeholder groups, including existing social networks that quickly adopted social media tools. Furthermore, universities have also adopted social media for teaching and learning, adding to the complexity of developing policy regarding social media. This research in-progress presents a qualitative approach for policy evaluation and presents initial results derived from the evaluation of fifty social media policies. Key factors derived from these policies are examined and compared. Additionally, future research directions are presented." @default.
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- W184696353 date "2014-01-01" @default.
- W184696353 modified "2023-09-27" @default.
- W184696353 title "Social Media in Higher Education: Exploring Content Guidelines and Policy using a Grounded Theory Approach" @default.
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