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- W1851763054 abstract "I was interested in the impact that brand values have on design and vice versa. So I created this project to explore what the outcome of a product design would be when designing from the brand values.The brand chosen to work with is Swedish outdoor brand Fjallraven.And the work was conducted by first doing research about the brand, what values they project and what values that are perceived by the users.Then a product was designed using the result of the research. And this design is presented in renderings and a model." @default.
- W1851763054 created "2016-06-24" @default.
- W1851763054 creator A5031312355 @default.
- W1851763054 date "2014-01-01" @default.
- W1851763054 modified "2023-09-27" @default.
- W1851763054 title "Brand follows Form" @default.
- W1851763054 hasPublicationYear "2014" @default.
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