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• W1855169925 abstract "SummaryEncouraging the consumption of fruits and vegetables can help people increase their intake of micronutrients, dietary fibre and non-nutrient substances, which together have benefits for health. A high intake of fruits and vegetables is associated with a lower risk of a number of diseases including heart disease, stroke, type 2 diabetes and some cancers. Among the numerous barriers to purchasing fruits and vegetables, price is still cited as a common factor. Therefore, more needs to be done to incentivise consumers to pick up more of these foods during their weekly shop.The UK Public Health Responsibility Deal seeks to reshape the food environment through behaviour change interventions; however, evidence to support the effectiveness of altering environments to change behaviour as a means to improve population health is weak. In particular, reducing price is a frequently considered policy to improve dietary habits. However, few studies to date have evaluated the effectiveness of such interventions on encouraging fruit and vegetable consumption.Our goal (The Co-operative Group), in line with the Public Health Responsibility Deal, is to do more to create a positive environment that supports and enables people to increase their fruit and vegetable consumption. In light of this, we piloted a coupon incentive scheme in July 2012 for low fruit and vegetable spenders to see if making these items more affordable would encourage purchases and facilitate increased consumption. Results showed that sales of fruits and vegetables increased by 23.2% during the four-week campaign, with 132 000 redemptions of the coupon by 90 000 members." @default.
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• W1855169925 date "2013-11-08" @default.
• W1855169925 modified "2023-09-27" @default.
• W1855169925 title "Using financial incentives to increase fruit and vegetable consumption in the UK" @default.
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• W1855169925 doi "https://doi.org/10.1111/nbu.12062" @default.
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