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- W185836124 abstract "A main objective of internationalizing services offerings is to develop foreign markets by effectively exploiting proven service capabilities and the underlying service knowledge. However, achieving the economies of scale requires service providers to standardize their service offerings (Bohmann, 2004). Furthermore, standardization is necessary with regard to the service elements that have been crucial for successful service operations so far." @default.
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- W185836124 date "2011-01-01" @default.
- W185836124 modified "2023-09-23" @default.
- W185836124 title "Service Modularization for Customer-Specific Service Design Based on Highly Standardized Services" @default.
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- W185836124 doi "https://doi.org/10.1007/978-3-8349-6445-8_6" @default.
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