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- W1858763559 abstract "Despite a global financial crisis, the concept Employer Branding became the point of departure for an interactive collaboration between an engineering company and a research team. When reviewing academic literature the conclusion was that very few articles combine the concepts of employer brand and gender equality. This article contributes theoretically to promote and examine arguments for the potential of adopting a gender perspective when developing an employer brand and when compiling the employer value propositioning. The article intends to inspire organizations to use a gender perspective when developing the employer value proposition in order to promote propositions reflecting the organization. It will also open avenues for further research by synthesizing the two fields." @default.
- W1858763559 created "2016-06-24" @default.
- W1858763559 creator A5081174210 @default.
- W1858763559 date "2015-10-26" @default.
- W1858763559 modified "2023-10-02" @default.
- W1858763559 title "Gender Aware Employer Branding: How to Become Authentic, Unique and Attractive" @default.
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- W1858763559 doi "https://doi.org/10.5539/ijbm.v10n11p62" @default.
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