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- W1858999744 abstract "<p class=MsoBodyText style=margin: 0in 0.5in 0pt;><span style=font-style: normal; mso-bidi-font-size: 10.0pt;><span style=font-size: x-small;><span style=font-family: Times New Roman;>Internet marketing is still an experimental area that continues to grow, evolve and adapt.<span style=mso-spacerun: yes;> </span>With the virtual limitlessness space of the WWW, the strategic placement of internet advertisements is much more complex and goes beyond the traditional marketing approach of researching demographics.<span style=mso-spacerun: yes;> </span>Several attempts have been made through the fields of technology and marketing to overcome the anonymousness of the computer user’s interests and preferences to move toward a direct behavioral approach to online marketing; more specifically, identifying the users on the internet, collecting profiles of their interests and delivering advertisements that appeal to their specific preferences.<span style=mso-spacerun: yes;> </span>This paper reviews the current approaches to Internet behavioral marketing and its shortcomings as well as biometrics and its potential for more effective Internet marketing.</span></span></span></p>" @default.
- W1858999744 created "2016-06-24" @default.
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- W1858999744 date "2011-02-05" @default.
- W1858999744 modified "2023-09-26" @default.
- W1858999744 title "The Future Of Online Internet Marketing: A Solution To Behavioral Marketing Using Biometrics" @default.
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- W1858999744 doi "https://doi.org/10.19030/jber.v6i2.2387" @default.
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