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• W1864521037 abstract "The public relations industry is increasingly focusing on evaluation and transparency of its activities. Despite this focus, an “evaluation” component is missing from many ethical decision-making models. Thus, this qualitative study of 22 public relations professionals asked How do public relations professionals evaluate or reflect upon ethical decisions? Five themes signaled that practitioners evaluate ethical decisions by conducting “gut checks,” asking questions, considering society, reflecting on core values, and considering the public's feedback. Findings suggest that professionals evaluate decisions on personal, organizational, and societal levels. Experience in the field, age, and personal intuitions are also factors." @default.
• W1864521037 created "2016-06-24" @default.
• W1864521037 creator A5044042886 @default.
• W1864521037 date "2015-10-02" @default.
• W1864521037 modified "2023-09-26" @default.
• W1864521037 title "More Than Just a Gut Check: Evaluating Ethical Decision Making in Public Relations" @default.
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• W1864521037 doi "https://doi.org/10.1080/23736992.2015.1082913" @default.
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