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• W187061432 abstract "Problem DefinitionThe TV landscape is changing, with technological progress the industry ismoving to become a more personalised experience, where the consumer canchoose what to watch and when. The entrance of on-demand video servicesand piracy are rewriting the way people consume their favourite series andmovies, which opens up a new market with new opportunities. This newmarket is one where the traditional distributors might not have the naturaladvantages one might assume, and new players can enter the TV market.This new on-demand landscape enables the content owners to directlydeliver their content to the end-consumer. However these content ownersmight not have the technical expertise to do so and a technical partner willbe needed, like ATC, the company used for the case study for the thesis.One of the major problems in the video content market is that one contentowner might not fill the full need of one consumer, who would prefer togain access to the video content of multiple content owners.PurposeThe purpose of the thesis is to describe and analyse the TV media industryand to identify new business concepts for a technical provider of OTT-videoservice.2MethodologyThe thesis has a descriptive goal as well as a goal to identify new businessideas. Therefore the data collected is of a qualitative nature. The primarydata comes from interviews with stakeholders as well as a questionnaireconducted by potential customers. A lot of secondary data has beencollected through industry reports and news papers.ConclusionToday the TV-industry, especially the online one, operate on an “allagainst-all” system, which is holding back the full potential of OTT-video.The industry will in the future be more heavily impacted by the customer,who will gain a stronger role in the value chain.To gain a stronger position for a technical provider and to ensure long termgrowth it is preferable to bundle different content owners. This will reducechurn rate and increase the revenue per user. Create equal partnershipsbetween content owners, convince them that holding hands with competitorswill help them beat their true competitors who are the substitutes like,piracy. The technical provider should create a neutral platform wherecontent owners can add content, easily and quickly after release. In thisplatform the content owners should be given the possibility to tag theircontent with their brand." @default.
• W187061432 created "2016-06-24" @default.
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• W187061432 date "2013-01-01" @default.
• W187061432 modified "2023-09-26" @default.
• W187061432 title "Developing new business strategies in a changing TV-industry" @default.
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