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- W1872139878 abstract "In September 1938, the American film industrylaunched Motion Pictures’ Greatest Year, a four-monthpublic relations campaign designed tocombat falling attendance and revenues byreviving the public’s allegiance to “the movies.”The campaign grew out of fears that itwas not the current recession keeping audiencesaway from theaters but rather that badpublicity and a spate of bad films had made thepublic angry with Hollywood. Executives andcommentators in the trade press deplored abarrage of criticism generated from within theindustry." @default.
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- W1872139878 date "2013-01-01" @default.
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- W1872139878 title "“The Entire Motion Picture Industry Presents”: <em>The World Is Ours</em> (1938)" @default.
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- W1872139878 doi "https://doi.org/10.5749/movingimage.13.2.0099" @default.
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