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- W1878397484 abstract "The main purpose of this study was two-fold: 1) to review the current opinions and perceptions on e-business of SMTEs in the APEC region by means of a Web survey, and based on the results of the survey, 2) to suggest appropriate e-marketing strategies for SMTEs in the APEC region according to stages of e-business development, making significant value to increase mobility of visitors and demand for tourism. This study followed the parameters defined by the law of small and medium sized enterprise in Korea in 2004 to define the SMTEs. To effectively achieve the purposes of the study, it was necessary to divide the 21 APEC members' economies into two groups: Leader/Contender group (L/C Group) and Follower/Laggard Group (F/L Group), based on the results of research conducted in 2001 by the Economist Intelligence Unit (EIU), a country and market research institute based in the United Kingdom. A web-based survey was developed and distributed to about 2,300 tourism enterprises in the APEC region from January to April in 2002 for 4 months. Based on the results of the survey, the study provides information to help SMTEs formulate and provides intelligence that will support policy formulation regarding the e-business and SMTEs at the national and international levels." @default.
- W1878397484 created "2016-06-24" @default.
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- W1878397484 date "2006-05-01" @default.
- W1878397484 modified "2023-09-28" @default.
- W1878397484 title "E-marketing Strategies for Small and Medium-sized Tourism Enterprises (SMTEs) in the APEC Region" @default.
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