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- W1879189084 abstract "Sayginlik, prestij, taninmislik, imaj, kimlik, marka, kredibilite gibi farkli kavramlarla ifade edilen itibar, son yillarda arastirmacilarin ilgisini ceken bir konu haline gelmistir. Kurumlarin itibari, en net tanimiyla, kurum icerisindeki ve kurum disindaki paydaslarin kurumun gostermis oldugu faaliyetlere iliskin algilamalarinin butununu yansitan bir kavramdir. Itibar olcumu ise, kurumlara iliskin bu algilamalari yansitan olcutlerdir. Bu calismanin amaci, itibar kavramina iliskin yapilacak genel bir tanim cercevesinde Turkiye’de ve Dunya’da yapilan akademik ya da populer nitelikte olan itibar olcumlerine iliskin karsilastirmali olarak bilgi vermektir." @default.
- W1879189084 created "2016-06-24" @default.
- W1879189084 creator A5077039323 @default.
- W1879189084 date "2015-03-17" @default.
- W1879189084 modified "2023-09-24" @default.
- W1879189084 title "TÜRKİYE’DEKİ VE DÜNYA’DAKİ İTİBAR ÖLÇÜMLERİNİN KARŞILAŞTIRILMASI" @default.
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