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- W1891256670 abstract "ABSTRACT There is neither a consensus about the dimensionality of the consumer impulsiveness construct nor sufficient evidence about the validity and cross-cultural measurement equivalence of its various scales. We address these gaps by using cross-cultural differences in control orientations as the conceptual foundation for a more robust consumer impulsiveness scale. Specifically, we demonstrate that unlike individualistic consumers, collectivistic consumers distinguish between deliberate self-indulgence and involuntary loss of self-control, as reflected in the three-factor structure (prudence, self-indulgence, and self-control) for the collectivists and a two-factor structure (prudence and hedonism) for the individualists. We also discuss some implications and limitations of this research." @default.
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- W1891256670 date "2011-06-24" @default.
- W1891256670 modified "2023-09-26" @default.
- W1891256670 title "Deliberate Self-Indulgence versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale" @default.
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- W1891256670 doi "https://doi.org/10.1080/08961530.2011.578060" @default.
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