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- W1893376972 abstract "Cultural differences in moral judgments are generally recognized by marketing ethicists (e.g., Ferrell and Gresham, 1985; Hunt and Vitell, 1986). Based on their review of marketing ethics, Murphy and Laczniak ( 1981, p. 258) pointed out that, as more firms move into multinational marketing, ethical issues tend to increase. While numerous studies have been conducted to examine the ethical decisions of American marketers in recent years, there has been very little interest among researchers on the cross-cultural aspects of marketing ethics decisions. This study attempts to investigate the issue of cross-cultural ethical differences by comparing American marketers and Thai marketers with respect to their professional and personal values." @default.
- W1893376972 created "2016-06-24" @default.
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- W1893376972 date "2014-12-15" @default.
- W1893376972 modified "2023-09-27" @default.
- W1893376972 title "Personal and Professional Values Underlying Ethical Decisions: A Comparison of American and Thai Marketers" @default.
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- W1893376972 doi "https://doi.org/10.1007/978-3-319-13147-4_66" @default.
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