FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W189899247> ?p ?o ?g. }

• W189899247 endingPage "20" @default.
• W189899247 startingPage "11" @default.
• W189899247 abstract "Many brand theorists argue that a brand’s personality plays an important role in generating consumer engagement with the brand. Although anecdotal evidence and logical arguments support this assertion, researchers have published few empirical studies to verify it. The present study used data from a survey of 132 U.S. college students to show that, indeed, personality dimensions perceived to be characteristic of the North Face brand of clothing do seem to increase engagement with this brand. The consumers viewed North Face as characterized by several positive dimensions, but the most crucial appeared to be that it is not ordinary and that it is a responsible brand. These results not only support the claimed importance of brand personality, but also imply that North Face managers could stress these characteristics of their brand in their promotions to enhance its appeal to engaged and profitable consumers." @default.
• W189899247 created "2016-06-24" @default.
• W189899247 creator A5006839237 @default.
• W189899247 creator A5084536778 @default.
• W189899247 date "2012-08-01" @default.
• W189899247 modified "2023-09-26" @default.
• W189899247 title "Brand Personality and Brand Engagement" @default.
• W189899247 cites W1530487374 @default.
• W189899247 cites W172813548 @default.
• W189899247 cites W19156654 @default.
• W189899247 cites W1972261352 @default.
• W189899247 cites W1987258130 @default.
• W189899247 cites W1993309681 @default.
• W189899247 cites W2039415189 @default.
• W189899247 cites W2051292147 @default.
• W189899247 cites W2072362280 @default.
• W189899247 cites W2106096361 @default.
• W189899247 cites W2113833762 @default.
• W189899247 cites W2131305585 @default.
• W189899247 cites W2333925990 @default.
• W189899247 cites W2483097625 @default.
• W189899247 cites W2941535465 @default.
• W189899247 cites W3096679852 @default.
• W189899247 cites W3121590070 @default.
• W189899247 cites W564380437 @default.
• W189899247 cites W587593377 @default.
• W189899247 hasPublicationYear "2012" @default.
• W189899247 type Work @default.
• W189899247 sameAs 189899247 @default.
• W189899247 citedByCount "17" @default.
• W189899247 countsByYear W1898992472013 @default.
• W189899247 countsByYear W1898992472014 @default.
• W189899247 countsByYear W1898992472016 @default.
• W189899247 countsByYear W1898992472017 @default.
• W189899247 countsByYear W1898992472018 @default.
• W189899247 countsByYear W1898992472019 @default.
• W189899247 countsByYear W1898992472020 @default.
• W189899247 crossrefType "journal-article" @default.
• W189899247 hasAuthorship W189899247A5006839237 @default.
• W189899247 hasAuthorship W189899247A5084536778 @default.
• W189899247 hasConcept C111472728 @default.
• W189899247 hasConcept C112698675 @default.
• W189899247 hasConcept C120936955 @default.
• W189899247 hasConcept C136006765 @default.
• W189899247 hasConcept C138885662 @default.
• W189899247 hasConcept C144024400 @default.
• W189899247 hasConcept C144133560 @default.
• W189899247 hasConcept C152455256 @default.
• W189899247 hasConcept C15744967 @default.
• W189899247 hasConcept C166052673 @default.
• W189899247 hasConcept C17744445 @default.
• W189899247 hasConcept C187288502 @default.
• W189899247 hasConcept C199360897 @default.
• W189899247 hasConcept C199539241 @default.
• W189899247 hasConcept C205971072 @default.
• W189899247 hasConcept C2776892586 @default.
• W189899247 hasConcept C2778449503 @default.
• W189899247 hasConcept C2779304628 @default.
• W189899247 hasConcept C36289849 @default.
• W189899247 hasConcept C40422974 @default.
• W189899247 hasConcept C41008148 @default.
• W189899247 hasConcept C518677369 @default.
• W189899247 hasConcept C530175646 @default.
• W189899247 hasConcept C57375061 @default.
• W189899247 hasConcept C77805123 @default.
• W189899247 hasConceptScore W189899247C111472728 @default.
• W189899247 hasConceptScore W189899247C112698675 @default.
• W189899247 hasConceptScore W189899247C120936955 @default.
• W189899247 hasConceptScore W189899247C136006765 @default.
• W189899247 hasConceptScore W189899247C138885662 @default.
• W189899247 hasConceptScore W189899247C144024400 @default.
• W189899247 hasConceptScore W189899247C144133560 @default.
• W189899247 hasConceptScore W189899247C152455256 @default.
• W189899247 hasConceptScore W189899247C15744967 @default.
• W189899247 hasConceptScore W189899247C166052673 @default.
• W189899247 hasConceptScore W189899247C17744445 @default.
• W189899247 hasConceptScore W189899247C187288502 @default.
• W189899247 hasConceptScore W189899247C199360897 @default.
• W189899247 hasConceptScore W189899247C199539241 @default.
• W189899247 hasConceptScore W189899247C205971072 @default.
• W189899247 hasConceptScore W189899247C2776892586 @default.
• W189899247 hasConceptScore W189899247C2778449503 @default.
• W189899247 hasConceptScore W189899247C2779304628 @default.
• W189899247 hasConceptScore W189899247C36289849 @default.
• W189899247 hasConceptScore W189899247C40422974 @default.
• W189899247 hasConceptScore W189899247C41008148 @default.
• W189899247 hasConceptScore W189899247C518677369 @default.
• W189899247 hasConceptScore W189899247C530175646 @default.
• W189899247 hasConceptScore W189899247C57375061 @default.
• W189899247 hasConceptScore W189899247C77805123 @default.
• W189899247 hasIssue "1" @default.
• W189899247 hasLocation W1898992471 @default.
• W189899247 hasOpenAccess W189899247 @default.
• W189899247 hasPrimaryLocation W1898992471 @default.
• W189899247 hasRelatedWork W1520489336 @default.
• W189899247 hasRelatedWork W1965673282 @default.
• W189899247 hasRelatedWork W1971607810 @default.
• W189899247 hasRelatedWork W1972261352 @default.

• next