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• W1900511768 abstract "While the popular understanding of the influence of design is growing, academic research has largely been restricted to considering consumer‐level responses to design elements. This paper reviews this past work and proposes a more strategic research agenda for the field, with the potential to explicate linkages between design elements and strategies and outcomes related to innovation and corporate performance." @default.
• W1900511768 created "2016-06-24" @default.
• W1900511768 creator A5022814711 @default.
• W1900511768 date "2011-03-07" @default.
• W1900511768 modified "2023-10-16" @default.
• W1900511768 title "On Elevating Strategic Design Research*" @default.
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• W1900511768 doi "https://doi.org/10.1111/j.1540-5885.2011.00808.x" @default.
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