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- W190056693 abstract "The aim of this article is to analyze the product placement present in the series Los Hombres de Paco. The main part of the Spanish networks broadcast this television format during the prime time. This kind of programs get high levels of audience and which is more important, loyal spectators. For this reason, advertisers use this media to carry their messages to their target. It belongs to a wider study in which was analyzed this type of advertising along different chapters of the four season of the series. In this case, was chosen only one chapter as representative and was done an analysis of its contents. Then, were described the placements founded. The article finishes with a reflection about how this advertising technique is used in one of the series with more audience" @default.
- W190056693 created "2016-06-24" @default.
- W190056693 creator A5021401414 @default.
- W190056693 date "2010-01-01" @default.
- W190056693 modified "2023-09-24" @default.
- W190056693 title "ANÁLISIS DEL PRODUCT PLACEMENT EN LA SERIE “LOS HOMBRES DE PACO”" @default.
- W190056693 hasPublicationYear "2010" @default.
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