Matches in SemOpenAlex for { <https://semopenalex.org/work/W190444906> ?p ?o ?g. }
Showing items 1 to 79 of
79
with 100 items per page.
- W190444906 endingPage "634" @default.
- W190444906 startingPage "628" @default.
- W190444906 abstract "AbstractAs more people turn online to get their news, the significance of online advertisements becomes even more important to companies seeking to enhance their bottom line. This paper is part of a larger project looking into how the congruency of online news articles and advertisements affect user’s moods and attitudes towards both the ad and news article. Preliminary results indicate that congruency does impact user’s moods and attitudes.KeywordsMood inductiononline advertisementWebInternet" @default.
- W190444906 created "2016-06-24" @default.
- W190444906 creator A5007944010 @default.
- W190444906 creator A5037913999 @default.
- W190444906 date "2013-01-01" @default.
- W190444906 modified "2023-09-26" @default.
- W190444906 title "Understanding the Impact Congruent Images and News Articles Have on Mood and Attitude" @default.
- W190444906 cites W1503501820 @default.
- W190444906 cites W1982762131 @default.
- W190444906 cites W2009478201 @default.
- W190444906 cites W2032450941 @default.
- W190444906 cites W2040378199 @default.
- W190444906 cites W2043480426 @default.
- W190444906 cites W2055626061 @default.
- W190444906 cites W2139692539 @default.
- W190444906 cites W2165742311 @default.
- W190444906 cites W2479669737 @default.
- W190444906 cites W4239442659 @default.
- W190444906 cites W4248407433 @default.
- W190444906 doi "https://doi.org/10.1007/978-3-642-39209-2_70" @default.
- W190444906 hasPublicationYear "2013" @default.
- W190444906 type Work @default.
- W190444906 sameAs 190444906 @default.
- W190444906 citedByCount "0" @default.
- W190444906 crossrefType "book-chapter" @default.
- W190444906 hasAuthorship W190444906A5007944010 @default.
- W190444906 hasAuthorship W190444906A5037913999 @default.
- W190444906 hasBestOaLocation W1904449061 @default.
- W190444906 hasConcept C112698675 @default.
- W190444906 hasConcept C136764020 @default.
- W190444906 hasConcept C144133560 @default.
- W190444906 hasConcept C154945302 @default.
- W190444906 hasConcept C15744967 @default.
- W190444906 hasConcept C2776035688 @default.
- W190444906 hasConcept C2780733359 @default.
- W190444906 hasConcept C41008148 @default.
- W190444906 hasConcept C46312422 @default.
- W190444906 hasConcept C66402592 @default.
- W190444906 hasConcept C77805123 @default.
- W190444906 hasConceptScore W190444906C112698675 @default.
- W190444906 hasConceptScore W190444906C136764020 @default.
- W190444906 hasConceptScore W190444906C144133560 @default.
- W190444906 hasConceptScore W190444906C154945302 @default.
- W190444906 hasConceptScore W190444906C15744967 @default.
- W190444906 hasConceptScore W190444906C2776035688 @default.
- W190444906 hasConceptScore W190444906C2780733359 @default.
- W190444906 hasConceptScore W190444906C41008148 @default.
- W190444906 hasConceptScore W190444906C46312422 @default.
- W190444906 hasConceptScore W190444906C66402592 @default.
- W190444906 hasConceptScore W190444906C77805123 @default.
- W190444906 hasLocation W1904449061 @default.
- W190444906 hasOpenAccess W190444906 @default.
- W190444906 hasPrimaryLocation W1904449061 @default.
- W190444906 hasRelatedWork W1065647984 @default.
- W190444906 hasRelatedWork W1998322718 @default.
- W190444906 hasRelatedWork W2011650253 @default.
- W190444906 hasRelatedWork W2075498485 @default.
- W190444906 hasRelatedWork W2077170269 @default.
- W190444906 hasRelatedWork W2118639211 @default.
- W190444906 hasRelatedWork W2345785199 @default.
- W190444906 hasRelatedWork W2580215987 @default.
- W190444906 hasRelatedWork W2594908243 @default.
- W190444906 hasRelatedWork W2609865197 @default.
- W190444906 hasRelatedWork W2769295718 @default.
- W190444906 hasRelatedWork W2805180180 @default.
- W190444906 hasRelatedWork W2899787185 @default.
- W190444906 hasRelatedWork W2971424660 @default.
- W190444906 hasRelatedWork W3010959266 @default.
- W190444906 hasRelatedWork W3123534212 @default.
- W190444906 hasRelatedWork W3141980351 @default.
- W190444906 hasRelatedWork W3199628591 @default.
- W190444906 hasRelatedWork W70420258 @default.
- W190444906 hasRelatedWork W2620151570 @default.
- W190444906 isParatext "false" @default.
- W190444906 isRetracted "false" @default.
- W190444906 magId "190444906" @default.
- W190444906 workType "book-chapter" @default.