Matches in SemOpenAlex for { <https://semopenalex.org/work/W1905844506> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W1905844506 abstract "AbstractThe aim of this multi-disciplinary research was to explore the power of digital, interactive or participatory storytelling to influence human behaviour in the context of public health. It addressed three related questions:RQ1: Does digital storytelling have the power to influence human behaviour?RQ2: If digital storytelling can influence human behaviour then how might it do so?RQ3: Is a ‘digital storytelling framework’ feasible as an approach to behaviour change?Four linked qualitative studies were conducted: a scoping review, in-depth interviews with 11 international ‘digital storytellers’, two case studies of ‘digital storytelling designed to influence human behaviour’ and six focus groups with 35 adolescent ‘digital story participants’. The research found that:RA1: Digital storytelling appears to influence human behaviour. RA2: Digital storytelling appears to influence by engaging at ever deepening emotional and non-conscious levels. Commerce appears to understand and embrace this power: But public health appears to rely on traditional uni-directional, non-participatory message led approaches and appeals to cognition. This presents threats and opportunities to public health.RA3: The proposed ‘digital storytelling framework’ is feasible and desirable as a behaviour change paradigm.The thesis concludes that Digital Storytelling appears to influence human behaviour. It appears to derive its power to influence by facilitating unprecedented depths of emotional engagement potentially en route to behaviour change. The current imbalance in how commerce and public health corral the power of digital storytelling suggests that the latter might embrace its potential; and tougher regulation might constrain how the former uses it to market harmful products. The proposed digital storytelling framework makes a valuable creative, analytical and critical contribution to both of these ends. Its core principles have informed the design of numerous story-led digital health interventions; and they now sit at the core of a counter-marketing campaign to reduce harmful effects of marketing on children’s health." @default.
- W1905844506 created "2016-06-24" @default.
- W1905844506 creator A5019723087 @default.
- W1905844506 date "2014-09-26" @default.
- W1905844506 modified "2023-09-26" @default.
- W1905844506 title "The Power of Digital Storytelling to Influence Human Behaviour" @default.
- W1905844506 hasPublicationYear "2014" @default.
- W1905844506 type Work @default.
- W1905844506 sameAs 1905844506 @default.
- W1905844506 citedByCount "0" @default.
- W1905844506 crossrefType "dissertation" @default.
- W1905844506 hasAuthorship W1905844506A5019723087 @default.
- W1905844506 hasConcept C124952713 @default.
- W1905844506 hasConcept C136764020 @default.
- W1905844506 hasConcept C142362112 @default.
- W1905844506 hasConcept C15744967 @default.
- W1905844506 hasConcept C17744445 @default.
- W1905844506 hasConcept C19417346 @default.
- W1905844506 hasConcept C199033989 @default.
- W1905844506 hasConcept C203663800 @default.
- W1905844506 hasConcept C2776538412 @default.
- W1905844506 hasConcept C2778583943 @default.
- W1905844506 hasConcept C39549134 @default.
- W1905844506 hasConcept C41008148 @default.
- W1905844506 hasConcept C77805123 @default.
- W1905844506 hasConceptScore W1905844506C124952713 @default.
- W1905844506 hasConceptScore W1905844506C136764020 @default.
- W1905844506 hasConceptScore W1905844506C142362112 @default.
- W1905844506 hasConceptScore W1905844506C15744967 @default.
- W1905844506 hasConceptScore W1905844506C17744445 @default.
- W1905844506 hasConceptScore W1905844506C19417346 @default.
- W1905844506 hasConceptScore W1905844506C199033989 @default.
- W1905844506 hasConceptScore W1905844506C203663800 @default.
- W1905844506 hasConceptScore W1905844506C2776538412 @default.
- W1905844506 hasConceptScore W1905844506C2778583943 @default.
- W1905844506 hasConceptScore W1905844506C39549134 @default.
- W1905844506 hasConceptScore W1905844506C41008148 @default.
- W1905844506 hasConceptScore W1905844506C77805123 @default.
- W1905844506 hasLocation W19058445061 @default.
- W1905844506 hasOpenAccess W1905844506 @default.
- W1905844506 hasPrimaryLocation W19058445061 @default.
- W1905844506 hasRelatedWork W1986086006 @default.
- W1905844506 hasRelatedWork W2034176940 @default.
- W1905844506 hasRelatedWork W2061488543 @default.
- W1905844506 hasRelatedWork W2145284406 @default.
- W1905844506 hasRelatedWork W2147592944 @default.
- W1905844506 hasRelatedWork W2277602438 @default.
- W1905844506 hasRelatedWork W234902585 @default.
- W1905844506 hasRelatedWork W2518059134 @default.
- W1905844506 hasRelatedWork W2530727400 @default.
- W1905844506 hasRelatedWork W2810900992 @default.
- W1905844506 hasRelatedWork W2885218244 @default.
- W1905844506 hasRelatedWork W2888116701 @default.
- W1905844506 hasRelatedWork W2895892632 @default.
- W1905844506 hasRelatedWork W2922203156 @default.
- W1905844506 hasRelatedWork W2923800246 @default.
- W1905844506 hasRelatedWork W3024908537 @default.
- W1905844506 hasRelatedWork W3037430966 @default.
- W1905844506 hasRelatedWork W3041228029 @default.
- W1905844506 hasRelatedWork W47529128 @default.
- W1905844506 hasRelatedWork W48136579 @default.
- W1905844506 isParatext "false" @default.
- W1905844506 isRetracted "false" @default.
- W1905844506 magId "1905844506" @default.
- W1905844506 workType "dissertation" @default.