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• W191499561 abstract "In this research we used inductive reasoning through design to understand howstakeholders in the Waterfall Way (New South Wales, Australia) perceive therelationships between themselves and the place they live in. This paper describes acollaborative design methodology used to release information about local identities,which guided the regional brand exercise. The methodology is explicit about the uncertainties and complexities of the design process and of its reception system. As such, it aims to engage with local stakeholders and experts in order to help elicit tacit knowledge and identify system patterns and trends that would possibly not be visible if atop-down expert-based process was used. Through collective design, local people were drawn together in search for a symbol to represent the meaning attached to theirplaces/region in relation to sustainable tourism activity." @default.
• W191499561 created "2016-06-24" @default.
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• W191499561 date "2010-01-01" @default.
• W191499561 modified "2023-09-27" @default.
• W191499561 title "Engaging complexity through collaborative brand design" @default.
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• W191499561 hasPublicationYear "2010" @default.
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